The process of successfully deploying a web site unfolds in several phases.

• First, we listen to your story.
  
  This first phase is purely consultative and is the most important. We sit down with you and ask: What is your story? Who are you trying to tell it to? What image do want to project? How does the site mesh with your business strategy? How will the site be marketed?  These and many other questions help define the scope of the project.
  
  This phase can take anywhere from hours to weeks. Without this phase, building a web presence can be an exercise in futility and wasted effort. Never build a site without knowing its exact purpose and how it helps you achieve specific goals.
  
  
•  Next, we define goals and strategy for the site. Now that we know the why and the who, we can start to concentrate on the site itself. Who will use the site? How can we make it useful and informative for them? What content will be presented? Then we start thinking about how the site gets laid out and presented. What colors, logos, image, feeling do we want? Are they different in different areas, etc?  All these issues are defined in the second phase. 
  
  
• Then we create the site. We strive for clean, elegant, uncluttered designs.  Ease of navigation and ease of use for your site visitors are paramount.  A final look-and-feel for the site is developed, and all the technical aspects are worked out.  The site is built, tested, and refined. 
  
  
• Finally, we make the site live.  This phase also includes the marketing launch.  Your site can be handed off to you complete with templates, documentation, and training for your team, or DiamondHeart.Studio can continue to update and maintain the site.

This process creates sites that fit your budget, your needs, and your business or organizational strategy. Every effort is made to ensure that the highest design standards are met, while keeping the site functional and effective.